The new issues of Il Landinista and McC Power Technology, the magazines of Landini and McCormick, are available on the websites of the respective brands of the Argo Tractors industrial group.
Il Landinista, now in its 16th year of publication, is the primary source of information for those who want to stay up-to-date with the latest developments from Landini tractors, a historic brand with its attention firmly focused on the future. In fact, Passion for innovation is the pay-off of both the brand and the magazine, whose graphics were restyled last year thus making it even more enjoyable to read.
“Landini is tradition, history and passion for innovation“, reads the opening editorial by Antonio Salvaterra, Marketing Director of Argo Tractors. “Those who choose the Landini brand know they can count on cutting-edge solutions inspired by dedication to a product that year after year adds important chapters to the history of agricultural mechanisation“.
Indeed, the magazine opens with an article on the Italian industrial group and its constant commitment to the field of innovation and the environment, not to mention the strategy to develop its 4.0 dealer network, touching on all of Landini’s most significant aspects in its 36 pages: from the awards won to participation in trade shows and events, a look at its Italian and foreign branches and the latest developments in services, digital transformation, spare parts and the shop.
As far as products are concerned, particular attention is paid to the new specialised tractors for vineyards and orchards: the REX4, specifically the “Blue Icon” version with metallised blue bodywork, matt black rims and an extremely pleasant look; the REX3 F previewed at Eima Bologna at the end of 2018, distinguished by its simplicity of use and excellent value for money; the Trekker 4, the newly redesigned crawler.
McC Power Technology offers 36 pages of the latest news. The magazine’s title reflects McCormick products’ main features: power and technology. The cover has a photo of the X6 at work, and for McCormick the X is the symbol of a generation of success. Innovation, investments, dealers 4.0 and attention to the environment are at the heart of Argo Tractors’ corporate philosophy and McCormick’s as well, and the magazine dedicates the entire first part to them. It then goes on to focus on some of the main product families: the X6 Xtrashift, emblem of technological innovation in the “Medium Utility” segment, and the X8 VT-Drive, maximum expression of power, the most advanced technology and comfort for the operator thanks to the Prèmiere Cab featuring a first-class interior.
The magazine also includes news from Italian and foreign dealers, the latest on technological solutions starting with the ISOBUS system, events like XCamp 2019 and training, with the three-year Argo People plan. The magazine closes with the launch of the photo book with over 150 pages and 400 photos about the story of Xtractor South Africa, the expedition of McCormick’s X8 and X7 tractors to South Africa brimming with adventure, discovery and humanitarian projects.
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