THE PROJECT AND THE CHALLENGE
Argo Tractors objectives are those of winning present and future agricultural mechanization challenges. A game played by having in the field 3 successful historical brands, such as Landini, McCormick and Valpadana all together under a single company. A strategic move that, thanks to the synergies resulting from its highly consolidated experiences, has allowed both brands to make a significant quality leap forward, and consequently to attain market positions of primary importance. Argo Tractors represents a reality capable of offering a high quality product at a competitive market price, which can be achieved only through economies of scale, flexible production processes and a solid organization. The set up of Argo Tractors actually ensured an incisive coordination of 3 brands businesses, by taking advantage of the synergies resulting from their soundly established experience and their long belonging to the same sector. Today’s tangible results are those of offering complementary product ranges being featured by a cutting-edge technology and capable of meeting customer’s needs, in any agricultural field, by ranging from specialized to open-field high power machineries. At the same time, by belonging to the same group, the 3 Brands, Landini, McCormick and Valpadana have taken advantage of the positive and successful geographical synergies achieved on the various markets, thus ensuring an all-round and widespread marketing coverage, able to provide full and reliable services to all its end customers worldwide. A winning choice proved by results: Argo Tractors is today one of the most important agricultural tractor manufacturers in the world.
Valerio Morra – The Chairman
in the world of agriculture
We want to stand among the leaders in Europe and we want to be a key global player in the field of design, production and distribution of agricultural tractors.