28/07/2009
Argo Tractors: the new Landini and McCormick house organs
“Il Landinista” and “McCormick Magazine”. These are the names of the new editions of the Landini and McCormick house organs published by Argo Tractors as part of the new 2009 communication plan. A plan based on an increasingly clearer, well defined way of communicating with the customers, established and based on the values that identify the brands.
Il Landinista, now in its tenth issue, is fresh from a high-profile restyling operation that has completely re-vamped the art work and the texts, which achieve a more direct contact with the end users, i.e. the farmers, farm-contractors, ground care experts and dealers.
McCormick Magazine is completely new for the McCormick brand. It's a magazine with an international look filled with interesting information, new product presentations, comments and opinions.
Two separate editorial products, since each refers to a different brand, but united by a common goal, which is to provide a new form of contact, a means for promoting the values, the philosophy, the successful results and innovations both inside and outside the companies.
The articles, interviews and images impart important messages, such as the ability to adapt, the way information and experiences are shared, the desire to dialogue, to be competitive and pioneering.
Thanks to a ‘classic’ communication tool like the house organ, Argo Tractors therefore provides an innovative formula dedicated to strategy and scenario, subjects of topical interest and research thereby allowing the readers to become protagonists of the new developments in the tractor world.
Il Landinista and McCormick Magazine are available from the Landini and McCormick dealers and can also be downloaded from our web site
Landini: http://www.argotractors.com/landini/brand_news/en/1051/Il_Landinista.aspx
McCormick: http://www.argotractors.com/mcCormick/brand_news/en/6248/McCormick_Magazine.aspx
Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.
For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
e-mail: ruggero.cavatorta@argotractors.com
Argo Tractors: the new Landini and McCormick house organs