News
1/20/2012
Landini and McCormick 2012 calendars
Two new, original concepts for Landini and McCormick 2012 calendars.
The subjects chosen by the Fabbrico tractor undertaking for the new year deal with aspects being strongly bound to the philosophy of the two brands.
For Landini, a brand traditionally combining its historical presence on the market with a firm projection towards the future, the theme of the 2012 calendar concerns the strong ability of the brand itself to enter the customer’s heart.
It’s just the images taken by the customers themselves the true protagonists of the new calendar, selected among those posted to our web site by those Landini tractor owners who agreed to take part in this great project. A project leading the Landini calendar to follow the thread of a long history through the memories of the people, though containing at the same time a great appeal for new technologies and for the social networks world, where users lay bare all their interests and emotions, by personally taking part in the evolution of the brand
The underlying theme of the McCormick calendar concerns, instead, the "New Generation", which in 2012 takes shape in the new series X-60
From design to manufacturing through to performances on the field, the calendar offers a sequence of images and texts showing and describing how the X-60 series has been conceived and what its main features are, these being the most recent result of that pioneering technology and innovation that have always hallmarked the McCormick brand since the very beginning.
A pioneering tractor generation that will accompany all McCormick fans throughout the year with images featuring a very high communicative value.
Argo Tractors, with its headquarters in Fabbrico (Reggio Emilia, Italy), manufactures tractors under the Landini, McCormick and Valpadana brands and belongs to the Argo Industrial Group. Argo Tractors SpA has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: in 2010, the group turnover amounted to 413 million Euros. The enterprise numbers 1,600 employees and has 3 manufacturing plants, 8 business branches in various parts of the world, 130 overseas importers and 2,500 dealers. Statistics that have allowed the Landini, McCormick and Valpadana brands to achieve a significant standing in the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A.
Via G. Matteotti, 7 – 42042 Fabbrico (RE)
E-mail: ruggero.cavatorta@argotractors.com