22/06/2010
From Denmark to Fabbrico on his scooter to visit Argo Tractors factories
From Denmark to Fabbrico on his scooter to visit Argo Tractors factories
Four thousand kilometres on his scooter to visit Argo Tractors Fabbrico factories. A really unusual way of celebrating his 48th birthday the one devised by a Danish farmer Mr Flemming Lauridsen.
Before leaving for such an unusual trip, Mr. Flemming, a Landini fan of long standing, branded his 50 cc. Peugeot scooter with Landini brand decals, assisted by the Landini Importer in Denmark - “Praesbo Maskiner” - who also provided a moral support for such an adventure.
All in all, the journey from Denmark to Fabbrico lasted 4 days, which add to as many days for the return trip without being allowed to drive on motorways because of the low power rating of his transport means.
Once arrived at Fabbrico, the Danish farmer could finally realize his dream and visit production lines where Landini tractors are manufactured, which made him deeply overjoyed.
Flemming Lauridsen is running a farm in Denmark where a Landini Mythos and two Valpadana tractors are successfully employed for carrying out his everyday’s activities. He has proudly declared they have never failed!
The goal of visiting Landini factories was a great dream of his and achieving it by covering 500 km a day on his scooter through Germany and Austria has made this event even more memorable and unforgettable.
In riding on his scooter the farmer has covered almost 4000 km. This proves how the passion for Landini really knows no bounds.
Landini is a brand owned by Argo Tractors SpA.
Argo Tractors, with its headquarters in Fabbrico (RE), manufactures tractors under the Landini and McCormick brands and belongs to the Argo Industrial Group.
The Tractor Manufacturing Division of the Argo Group has tripled its production volumes in little more than 10 years, with a remarkable growth in concrete results: 2,000 employees, 4 plants, 27 product ranges, 8 business branches in the world and 130 foreign importers.
Statistics that have allowed the Landini and McCormick brands to achieve a significant standing on the domestic tractor market and to represent one of the most important international players, thus confirming the value of a successful group strategy.
Argo Tractors’ strength lies in belonging to a great group: several different enterprises that are all part of a single project: integrated resources and specialization are the mainstays on which the Argo Group bases its manufacturing and business strategy, with six brands, plants in Italy, France and Germany plus an unwavering and exclusive industrial vocation.
For more details:
Ruggero Cavatorta
Marketing & Communications Manager
Argo Tractors S.p.A. – Via G. Matteotti, 7 – 42042 Fabbrico (RE)
e-mail: ruggero.cavatorta@argotractors.com